> For the complete documentation index, see [llms.txt](https://docs.voicemoat.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.voicemoat.com/creating-content/ideas-and-inspiration.md).

# Ideas and Inspiration

**In short:** never sure what to post? Studio suggests daily ideas, and the Inspiration page gives you a feed of posts that actually performed, each one scored against the creator who wrote it. It routes you into Studio to write your own version.

**Two different things named similarly**

VoiceMoat has a **Calendar** and an **Inspiration** page, and it is easy to mix them up:

* **Calendar** (the "content" area) is your schedule of drafts, scheduled, and posted content. It does not generate ideas. See Scheduling.
* **Inspiration** is where you find things to write about.

This page is about Inspiration.

**Daily ideas in Studio**

The fastest nudge is in Studio itself: a short list of **suggested ideas** tailored to you. Refreshing them uses a small daily allowance (5 on Creator, 10 on Pro, 25 on Enterprise), not credits. Hit "Write" on one and audenAI drafts it in your voice.

**The Inspiration page**

The Inspiration page has three tabs:

| Tab           | What it is                                                                            |
| ------------- | ------------------------------------------------------------------------------------- |
| **Feed**      | Posts worth learning from, scored against the creator who wrote them.                 |
| **Playbooks** | Reusable structures (creator formats, hook patterns) you can apply in your own voice. |
| **Creators**  | Creators you can study and track.                                                     |

Inside the Feed, each platform has its own views:

| Platform     | Views                         |
| ------------ | ----------------------------- |
| **Twitter**  | Following, Surprise me, Saved |
| **LinkedIn** | For you, Explore, Saved       |

**The feed is full before you follow anyone**

You do not have to build a list of creators before Inspiration is useful. We have collected high-performing public posts on both platforms and sorted them into categories, so a brand new account opens to a full screen.

As you track creators, the feed shifts towards them. A line above the posts always tells you what you are looking at, for example *"Picked for you: Marketing & growth, then AI & tech."*

To read a specific category, open **Filters** and choose one under **Category**. That choice sticks until you change it, and it works on either platform.

{% hint style="info" %}
Browsing these posts is free and does not use a weekly scan. A scan is only spent when VoiceMoat goes and fetches fresh posts from your own connected account, which is what the **Update data** button does.
{% endhint %}

**What each card tells you**

Every post shows:

* **How it did against that creator's own typical post**, for example "2.4× median". This is the number that matters. A post with 300 likes from someone who usually gets 900 was a quiet day, and the card says so rather than presenting it as a hit.
* **What kind of post it is** (list, story, hot take, question, and so on) and, where we know it, the category it belongs to.
* **Why it worked**, an explanation you can open.
* **Remix**, which turns it into your own version, and a **bookmark** that saves it to your Library.

**"Why it worked"**

Opening it gives you four things:

1. **A verdict in words**, not a number. "Beat this creator's usual by 2.4×", or "Quieter than this creator's usual", so the summary never contradicts the badge.
2. **Up to three small graphs**: this post against the creator's median, what the engagement was made of (likes or reactions, replies or comments, reposts), and where the post sits among that creator's other posts we hold. The third only appears when we hold enough of their posts for it to mean anything.
3. **Four reasons**: the shape of the post, what the reply-to-like ratio says about how people reacted, how that platform's ranking treats a post like it, and what to take from it. Twitter and LinkedIn get different reasoning, because they rank differently.
4. **What we cannot see**, stated plainly. We only ever have public engagement. LinkedIn shows nobody outside the author how far a post reached, so nothing here claims to measure reach on LinkedIn.

This is computed from what we already store. It costs no credits and works even on a creator nobody has analysed.

**Remixing a post**

**Remix** opens the original beside three choices for how much audenAI should change:

| Choice           | What happens                                  |
| ---------------- | --------------------------------------------- |
| **Use as-is**    | Opens the original in Studio for you to edit. |
| **Light rework** | Keeps the shape, swaps in your voice.         |
| **Full rework**  | Same idea, written fresh in your voice.       |

If the post has an image, you also choose what happens to it: use theirs (copied into your library and attached to the draft), have audenAI make one, or no image.

{% hint style="warning" %}
Reusing someone else's image puts **their** picture in your post. The dialog names the creator it belongs to, and it is your call whether you have the right to use it. Asking audenAI to make one instead opens the usual image card, which shows the credit price before anything is charged.
{% endhint %}

**From inspiration to a draft**

Everything here routes into Studio. A playbook or a creator's structure becomes a starting point that audenAI fills in **in your voice**, not a copy-paste. On Pro and above, **Write like a creator** goes a step further and writes your idea with a creator's structure and usual tone. See Write like a creator.

**Tracked creators**

You can track a set of creators to follow their posts in both Inspiration and Replies. Your plan sets how many: 5 on Creator, 10 on Pro, 20 on Enterprise. Free plans do not track creators.

**From Claude, ChatGPT, or Grok**

On Pro and Enterprise, the connector lets your assistant list the creators you study and search public LinkedIn posts from the creators the community tracks. See Connect VoiceMoat to an assistant.

**Common questions**

**Is the feed empty when I start?** No. It comes pre-filled by category on both platforms, and shifts towards the creators you track as you add them.

**Is the feed personalised?** Yes, in two ways: the categories of the creators you track lead the order, and an explicit pick in Filters always wins.

**Where do these posts come from?** Public posts only, collected from what anyone can see without logging in, plus what the Chrome extension sees in your own LinkedIn home feed. Each post keeps its real published date, so an older post is not presented as fresh.

**Does a post in the feed mean it did well?** Not on its own. The multiplier tells you. Anything under 1× did worse than that creator's usual, and the card says so.

**Does using a playbook copy someone's post?** No. A playbook is a structure. audenAI writes new content in your voice using that shape, so you learn the pattern without cloning the post.

**Can I get a creator's posts removed?** Yes. These are real people's public posts. Contact us and we will remove a creator and their posts.