> For the complete documentation index, see [llms.txt](https://docs.voicemoat.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.voicemoat.com/analytics/linkedin-analytics.md).

# LinkedIn analytics

**In short:** LinkedIn analytics work, but the data comes from the Chrome extension reading your own post stats, because LinkedIn's official analytics API is not open to us yet. You sync with one click, on Creator and up and in the trial.

Open **Analytics** on a LinkedIn profile and you get a LinkedIn-specific surface with four tabs: **Overview, Posts, audenAI Intelligence, and Reports**.

### How LinkedIn analytics get their data

{% hint style="info" %}
LinkedIn's official member-analytics API requires a registered-entity approval that VoiceMoat does not have yet. In the meantime, the Chrome extension reads **your own** post analytics from your logged-in LinkedIn session and brings them into VoiceMoat. It is locked to your own account, so it can only read your data.
{% endhint %}

To populate LinkedIn analytics, install the extension, sign in to LinkedIn, and use **Sync my LinkedIn analytics**. Without a sync, the analytics are empty rather than guessed. After a sync, you can sync again a few minutes later.

### What you see

Once synced, LinkedIn analytics show real metrics for your posts: impressions, reactions by type (Like, Celebrate, Love, Insightful, Support, Funny, Curious), comments, shares, engagement rate, and video views and media type.

The Overview, from top to bottom:

* **audenAI's read**: a short written read of how you are doing.
* **Headline numbers**: Followers, Impressions, Engagement rate, and Engagements. Your engagement rate is all your engagements over all your impressions.
* **Performance over time**: with **Trend**, **Heatmap**, and **Best time** tabs.
* **What your engagement is made of**.
* **What format works**, beside **What topics work** (topics are on Pro and up).
* **What length works**, beside **What opening hook works**.
* **Top & bottom posts**.
* **Post growth over time**: how each post keeps earning reach across syncs (LinkedIn only).
* **Do more of this**.

Graphs compare your posts with **your usual** post, drawn as a dashed line. The **Posts** tab lists your synced posts.

**Post details** for a LinkedIn post include **How its reach built up**: the post's impressions at each sync since it was posted. It shows once the post has been synced on at least two different days.

### Your follower count

LinkedIn does not give us your follower count through any allowed channel. When there is no follower count, the first Overview tile shows **Posts** (how many you have posted, and about how many a week) instead of Followers. On Enterprise, you can type your count in Reports, under **Customise** → **Details** → **Followers on LinkedIn**.

### Who can use it

|                                      | Free        | Trial | Creator | Pro | Enterprise |
| ------------------------------------ | ----------- | ----- | ------- | --- | ---------- |
| LinkedIn analytics (Overview, Posts) | sample only | yes   | yes     | yes | yes        |
| LinkedIn analytics sync (extension)  | no          | yes   | yes     | yes | yes        |
| What topics work                     | no          | yes   | no      | yes | yes        |
| audenAI Intelligence                 | sample only | yes   | yes     | yes | yes        |
| Reports                              | no          | no    | no      | no  | yes        |

Syncing used to need Pro. It now works on Creator and up, and in the trial.

### audenAI Intelligence on LinkedIn

audenAI Intelligence works on LinkedIn too, reading your synced LinkedIn posts. It has slightly less to work with than on Twitter (there is no live profile or mentions context), but it still gives you a written read of what is landing. See audenAI Intelligence.

Your synced analytics also feed what audenAI writes on LinkedIn:

* **Your drafts**: the Intelligence read reaches your LinkedIn drafts, as it does on Twitter.
* **Grow**: planning what's next learns from what worked in your last plan, including which feelings landed. See Growth mode.
* **Feelings**: the reactions your audience gives (Celebrate, Love, Insightful, Support, Funny) slowly shape which feelings audenAI picks for you. See Feelings in your drafts.

### Common questions

**Why do I have to sync manually?** Because there is no official API, the extension gathers the data from your session when you ask it to. One click does it.

**Why does my first tile say Posts instead of Followers?** LinkedIn does not share your follower count with us, so without one the tile shows how often you post. On Enterprise, you can add your count by hand in Reports.

**Is this against LinkedIn's rules?** The extension only reads your own analytics from your own session, which is what you can already see on LinkedIn. It does not post or act on your behalf.