> For the complete documentation index, see [llms.txt](https://docs.voicemoat.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.voicemoat.com/analytics/twitter-analytics.md).

# Twitter analytics

**In short:** Twitter analytics show how your posts are actually doing, on real data pulled live from Twitter, with a written read from audenAI on what to do more of. Analytics are platform-aware, so a Twitter profile and a LinkedIn profile each get their own (this page covers Twitter; see LinkedIn analytics for that).

Open **Analytics** from the sidebar. On a Twitter profile it has four tabs: **Overview, Tweets, audenAI Intelligence, and Reports**.

#### What the Overview shows

From top to bottom:

* **audenAI's read**: a short written read of how you are doing.
* **Headline numbers**: Followers, Impressions, Engagement rate, and Engagements, each with a change against the previous period.
* **Performance over time**: with **Trend**, **Heatmap**, and **Best time** tabs.
* **What your engagement is made of**: the mix behind your engagements.
* **What format works**, beside **What topics work** (topics are on Pro and up).
* **What length works**, beside **What opening hook works**.
* **Top & bottom posts**.
* **Do more of this**.

Graphs compare your posts with your own usual or average post (often drawn as a dashed line), not with other accounts.

The **Tweets** tab is a sortable, filterable table of your posts with per-post metrics.

{% hint style="info" %}
The old **Posting activity** card (your streak against your daily goal) is no longer on the Overview. On Enterprise, a Posting activity section can still be added to a report. See Reports and export.
{% endhint %}

#### Where the numbers come from

Twitter analytics are pulled live from the Twitter API, including the non-public metrics that match Twitter's own Creator Analytics for recent posts. VoiceMoat stores snapshots over time so it can show you real change, not just a single moment.

{% hint style="info" %}
When a profile is new to VoiceMoat, you may see a "building history" note while it gathers enough snapshots to show trends. This resolves on its own as history accumulates.
{% endhint %}

#### Syncing

Analytics refresh on a schedule set by your plan, and you can sync within that window:

|               | Free          | Creator       | Pro           | Enterprise   |
| ------------- | ------------- | ------------- | ------------- | ------------ |
| Sync cadence  | not available | every 30 days | every 15 days | every 7 days |
| History range | 7 days        | 28 days       | 90 days       | all time     |

Between syncs you see your stored data, with a countdown to the next sync.

#### Who can see what

|                                     | Free        | Trial | Creator | Pro | Enterprise |
| ----------------------------------- | ----------- | ----- | ------- | --- | ---------- |
| audenAI's read and headline numbers | yes, 7 days | yes   | yes     | yes | yes        |
| Full Overview, Tweets table         | sample only | yes   | yes     | yes | yes        |
| What topics work                    | no          | yes   | locked  | yes | yes        |
| audenAI Intelligence                | sample only | yes   | yes     | yes | yes        |
| Reports                             | no          | no    | no      | no  | yes        |

Free plans see audenAI's read and the four headline numbers for the last 7 days, then a sample of what Creator shows. LinkedIn analytics have their own setup; see LinkedIn analytics.

#### Common questions

**Is this the same as Twitter's own analytics?** For recent posts it uses the same non-public metrics Twitter shows creators, so the numbers line up. VoiceMoat adds history, a written read, and voice-aware suggestions on top.

**Where is the voice check?** In Studio, as Style and Stance, and your stories and views are in Voice Lab. Analytics is about reach and engagement; Style and Stance are about whether a draft reads like you and says what you say.

**Where did Posting activity go?** It was removed from the Overview. Your schedule and daily goal still live in Settings → Posting schedule.

**Why can't I sync more often?** Sync cadence is set per plan. Higher plans sync more frequently.